Hello! I’m Katrina. I’m a 21 year old based in Berkeley, CA studying Sustainable Environmental Design. In my free time you can find me creating brands or watching tv (currently watching Kim’s Convenience season 4). I first got into graphic and brand design after taking a student-led course on Intro to Photoshop and Illustrator my freshman year of college. After learning those programs I pretty much fell in love with all things design. Serious Studio is my favorite studio. I look up to them so much and I really resonate with every piece of work they do. Their latest project – The Serious Review - was so amazing I saved it onto my desktop so I can scroll through it whenever. I’m very passionate about eating chicken wings and watching movies that Timothee Chalamet has acted in (if you have recommendations on either, please let me know).
You have a very colorful style. Can you tell more about your inspiration?
First of all, thank you! I am very drawn to vibrant colors and designs (maybe because I’m young? Not really sure why) and the way that bold colors make me feel. They evoke a lot of emotion and passion in a way that is so subtle and effortless. My favorite color is blue, specifically IK blue, which is incredibly vibrant. I’ve always gravitated to using colors like IK blue and warm pinks, although lately I’ve been trying to use more pastel/muted tones. I think both types of colors can be extremely effective, and I’m always trying to challenge myself to step outside of my comfort zone.
Prove that #printisnotdead:
There’s something so charming about tangible items with words on them. They seem more nostalgic and unique. Print is not dead!
Which project are you most proud of?
Quixotics (Spring 2020) was born out of my love for the word "Quixotic," which means "exceedingly idealistic; unrealistic and impractical." I wanted to brand a design studio that celebrated the unrealistic and strived to create impossibly good work. In order to achieve this unrealistic (and dare I say wacky) vibe, I wanted to contrast colorful, whimsical photos with brutalist-style text in black and white. As an added challenge to keep me in line with an idealistic/unpractical mindset, I gave myself one 3-day weekend to create the brand.
Why is a premium quality businesscard so important today?
A good quality business card is a great way to stand out amongst a sea of digital links. Again, business cards that you can hold and refer back to feel so personal and special.
How did you become a part of the INKO family?
INKO reached out to me asking if they could feature one of my pieces! I felt so honored, and I’ve been following them ever since. They’ve been so incredibly warm and kind, and I hope they continue expanding their design family.
Any advice for other designers?
Don’t compare yourself to other people – everyone is going at their own pace. Just keep practicing what you’re passionate about and you’ll get where you need to go. Create whatever you want to, and always have fun and try to evolve as a designer in the process.